The Center for Healthy Aging designed these marketing and recruitment materials for state and local agencies to use when promoting the Chronic Disease Self-Management Program (CDSMP).

After conducting market research, we crafted preliminary marketing and promotion materials for the workshops and tested them with several focus groups of older adults across the country. Using feedback from these focus groups, NCOA refined the messages, photographs, and graphic images and prepared the templates provided below.

We hope you find the materials useful and welcome your feedback on how they can be improved. If you have questions or comments about the materials, please contact us.

Before you begin, read the Instructions for Customizing the Template Materials.